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Old 21 March 2007, 09:41 PM
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Whalephant Tuborg beer

Comment: I was just reading your mis-translations, and was reminded of a
story that was told to me by a tour guide at the Tuborg brewery in
Denmark.
My memory is little foggy, because it was back in 1978 when I was there,
but he told us that when they first marketed a beer in India, the label
had a picture of an elephant on it.
Sales were terrible until it was learned that one elephant was bad luck
,so the label was changed to show 2 elephants.
Sales then improved.
I may have the details mixed up...maybe it was originally 2 elephants, and
they changed it to one, but you get the idea.
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Old 21 March 2007, 10:41 PM
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Could there be some confusion with Carlsberg, another Danish brewer? They produce something called Elephant Beer.

ETA: While most lables seem to have one elephant, I found this one which has two. Its name (and this image) comes from the Elephant Gate at the Carlsberg brewery in Copenhagen.

Last edited by Joostik; 21 March 2007 at 10:53 PM. Reason: To Add.
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  #3  
Old 22 March 2007, 09:09 AM
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Quote:
Originally Posted by Joostik View Post
Could there be some confusion with Carlsberg, another Danish brewer? They produce something called Elephant Beer.
Probably, Carlsberg are keen on elephants, but on the other hand it's the same company.

From Wikipedia:
Quote:
In 1901, on brewer Carl Jacobsen’s initiative the Architect, Professor J.L. Dahlerup created a tower resting on four elephants carved in granite from the Danish island Bornholm. Brewer Jacobsen was inspired to this gate by the obelisk supporting elephant on the Minerva Square in Rome. The four elephants each bear the initial of one of Carl Jacobsen’s four children: Theodora, Paula, Helge and Vagn. This became known as The Elephant Gate and is a landmark entrance to the brewery. To the west of the gate, Carl Jacobsen’s motto was inscribed: Laboremus pro Patria (Let us work for our country). Since then the Elephant has been a famous part of the Carlsberg Family, especially after the strong Elephant Beer was created in 1955 under the name “Export Lager Beer” and featuring the Elephant label. Marketed in Ghana, the Gold Coast, and Nigeria. Launched on the Danish market as Elephant Beer on 9 November 1959. The Elephant is still brewed in Carlsberg Breweries in Copenhagen and exported around the world. A few markets brew their own Carlsberg Elephant beer locally according to the original recipe.
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Old 22 March 2007, 09:55 AM
Troberg Troberg is offline
 
 
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More importantly, why oh why did they stop with the classic Tuborg can design?!?!? It's sacrilege! Heresy! Blasphemy! Burn them!

"Du, Perikles, hvornær smager en Tuborg bedst?"
"-Hvergang!"

I've been looking all over the internet for that image, without success.
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  #5  
Old 22 March 2007, 10:19 AM
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Whalephant

Very strange. They don't even sell it as a poster at the Storm P museum in Copenhagen.


It's hvornår.
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Old 22 March 2007, 10:22 AM
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Icon24

According to the Carlsberg Company website*, neither Tuborg nor Elephant (nor any other brand of Carlsberg beer) is brewed or marketed in India. I therefore doubt the claim in the OP, even if it could be true for Sri Lanka, where there is a Carlsberg-owned brewery.

Troberg, do you mean this design?



Don Enrico


*Click on World Finder (upper left corner), than chose Asia.
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  #7  
Old 22 March 2007, 10:43 AM
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Whalephant

Quote:
Originally Posted by Don Enrico View Post
Troberg, do you mean this design?
No, that's another one.

It could have happened in Thailand where Carlsberg have interests in a beer called Chang (meaning elephant in Thai).
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Old 22 March 2007, 01:42 PM
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Quote:
Troberg, do you mean this design?
Nope. This one (sorry, best pic I could find):

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  #9  
Old 22 March 2007, 03:30 PM
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The picture on the label of the elephant beer is this:

One elephant in the foreground (the same as on the can) and two of the elephants from The Elephant Gate.

Here is some photos and info about The Elephant Gate:
Elephant linky

And is this the picture you are looking for:


Omme"Beer is my speciality"Lise
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