Dirty 70's Coke Commercial

[Graham2001]

I've been told that in the 1970's Coke actually made and aired a soft -porn Coke advert.

The source also told me that it appears in an episode of the Australian Rock & Roll history series 'Long Way to the Top'. I have that and there is a sequence at the start of the episode dealing with the High 60's which has naked people running around but not a Coke bottle in sight (phew!)

Has anyone else heard this unlikely story?

I've never heard of it myself, and I own the "Long Way to the Top" series where I seem to remember some naked people running around the bush and jumping into a river, but it didn't particularly look like it was from an advert for anything.

While there was some occasional full frontal nudity on shows like Number 96, I sincerely doubt that adverts featuring dangly bits would have ever made it on to our silver screens. I certainly don't remember seeing it (although I was a young chap at the time). If anything, I suppose it could have been a cinema advert.

[Graham2001]

Originally Posted by Paulie Jay

I've never heard of it myself, and I own the "Long Way to the Top" series where I seem to remember some naked people running around the bush and jumping into a river, but it didn't particularly look like it was from an advert for anything.

While there was some occasional full frontal nudity on shows like Number 96, I sincerely doubt that adverts featuring dangly bits would have ever made it on to our silver screens. I certainly don't remember seeing it (although I was a young chap at the time). If anything, I suppose it could have been a cinema advert.

I've managed to track down a copy of 'Long Way to the Top' myself and there is indeed a sequence (God knows what from...) that has what's been described above used to introduce the "High 60's" episode. However it doesn't look like a Coke advert...

I also managed to get my hands on a copy of 'For God, Country & Coca-Cola' by Mark Pendergast. The closest thing I can find to using (blatant) sex to sell Coke supposedly happened in 1908, when an advertiser for one of Cokes bottlers used bare-breasted/scantily women to advertise the product (See pg 90 for the details).

Yeah - I wouldn't imagine Coke seriously going for the naked thing.

[SatansHobbit]

"Naked things go better with Coke" perhaps?

Sorry, I watched a lot of television all through the 1970's & the closest I can think of is ones that tried to cash in on the hippie movement with girls running around with flowers braided in their hair & everyone singing "I'd like to teach the world to sing...In perfect harmony..." They ruined a lot of songs for me, although that one WAS rather sappy to begin with.
You may be thinking of the "subliminal messages in the ice cubes" theory, where we all searched for pictures of couples embracing in the shadows formed in the photos of glossy magazine ads or for the words "sex" etc spelled out in the abstract shapes.

[Rachael]

Well there is this