Online advertisers are monkeying around less

[snopes]

Do you miss the monkey?

Once the Internet vines were full of monkeys in banner ads that, if you "punched" them with your cursor, would bring you a free Xbox or iPod or maybe $25,000 in cash -- which would be excellent simian-pummeling wages, to be sure.

But the monkey -- indeed, a whole class of flashy, shaky, maddening advertising collectively known as "punch the monkey" ads -- is going away, or at least slinking off to some forgotten cavern of the Internet where few will ever see it. Like MySpace.

http://www.latimes.com/business/la-f...7746938.column