Marketers such as Starbucks discover that simple sells

[snopes]

If 2009's hottest sales pitch was all about buying stuff on the cheap, 2010 marketing will increasingly stress less as more, as in fewer parts, additives or ingredients. While the trend is taking hold in many product categories, including health and beauty items, nowhere is it more apparent than with things we eat and drink.

http://www.usatoday.com/money/indust...le-sells_N.htm