In Digital Era, Marketers Still Prefer a Paper Trail

[snopes]

Never is the elusiveness of a paperless world more evident than at this time of year, when mailboxes overflow with catalogs.

More than 17 billion catalogs were mailed in the U.S. last year -- about 56 for every American.

The quantity of paper consumed by catalogs is daunting. In the U.S., catalogs account for 3% of the roughly 80 million tons of paper products used annually, according to RISI Inc., a forest-products consultant based in Bedford, Mass. That is more than either magazines or books.

http://online.wsj.com/article/SB125565110691488935.html