Disney hopes its 2-D 'Princess and the Frog' doesn't fall flat

[snopes]

First rule of movie marketing: With a hard sell, sell the faithful first.

So it was with Walt Disney Co., which used a gathering of thousands of loyal Disney fans to unveil "The Princess and the Frog," perhaps the studio's riskiest movie in years.

http://www.latimes.com/business/la-f...,4078147.story