Baugh brought the forward pass from its reputation as a desperation play to a bonafide weapon during his 16 years of professional football. His accuracy was uncanny, as was illustrated in his first practice in 1937. As the story goes, Coach Ray Flaherty told the rookie tailback that passing in the NFL required accuracy. Coach Flaherty told Baugh to "hit that receiver in the eye." The TCU grad replied, "Which eye?"
This story was widely believed to be a myth; an urban legend created to accentuate the great passing skills that Baugh possessed. It turned out to be true, with Baugh himself confirming the validity of the story to Shirley Povich of the Washington Post in the 90's.
http://www.thehogs.net/content/index.php?id=1169