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  #1  
Old 05 February 2018, 02:44 PM
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Default Super Bowl Commercial Discussion

Thought we should have someplace to discuss our favorite commercials.

Best: The Tide series of commercials with the theme that every commercial featuring people in spotlessly clean clothes is a Tide commercial. Best of the series is the "I'm on a horse" guy from Old Spice.

Second: The "new voices" for Alexa ad. Best voice is Gordon Ramsey pointing out that the name of "grilled cheese sandwhich" is the recipe. Second best is Anthony Hopkins refusing to place a call.

Third: The Intuit ad where the use the "Skip Ad" feature from YouTube.

Honorable mention: The Budweiser ad about how they turn their production line into making clean water for victims of hurricanes and other disasters. Especially since they used actual employees for the ad.

Worse: Dodge using a Dr Martin Luther King Jr speech to sell trucks.
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  #2  
Old 05 February 2018, 03:24 PM
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Yeah, the Dodge Ram ad was incredibly tone-deaf and tacky. Bleah.

I thought the whole David Harbour Tide series was OK, but did think that the Isaiah Mustafa one was inspired. "Get off my horse."

My family liked the Danny DeVito M&Ms ads.

I thought the "Vikings" ad was terrific.
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  #3  
Old 05 February 2018, 03:29 PM
RichardM RichardM is online now
 
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While there is always something unsettling about using the image or voice of a great icon in a commercial manner, I agree with Gayle King of the CBS morning show in that the message of Dr. King was truly represented by the ad.
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Old 05 February 2018, 03:48 PM
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My problem wasn't with the message - at first, I was impressed that they were using a relatively infrequently-quoted speech excerpt. What bothered me is the way they tried to (clumsily, in my opinion) co-opt that message as a descriptor of their product/brand, rather than simply allowing their brand to pay tribute to the message.

It's a fine line for companies to walk - when Budweiser did the "kneeling Clydesdales" for their post-9/11 ad, they managed to hit it just right. This one I felt missed the mark, and felt exploitive rather than respectful. Obviously, this is just an opinion, and YMMV.
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Old 05 February 2018, 04:05 PM
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I liked the Doritos and Mountain Dew combo.
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Old 05 February 2018, 04:07 PM
RichardM RichardM is online now
 
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When I heard the commercial start, I watched to see who was sponsoring it. The ad showed people helping others. It did show RAM trucks being used in this effort on occasion. The only other mention of RAM was the caption at the end of the commercial.

Another similar commercial was the Mass Insurance ad at the start of the game showing people working together.

I rather liked the number of ads promoting diversity and inclusion. The Bud Light ads were not in this tone but the Budweiser commercial about the brewery switching to canning water was.
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Old 05 February 2018, 04:22 PM
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Quote:
Originally Posted by musicgeek View Post
It's a fine line for companies to walk - when Budweiser did the "kneeling Clydesdales" for their post-9/11 ad, they managed to hit it just right. This one I felt missed the mark, and felt exploitive rather than respectful. Obviously, this is just an opinion, and YMMV.
I don't think it is that fine of a line. If you are going to do an ad about service, show how your company does service (and not just that your product can be used to do service). Show a bit of text about what you've done, talk about how you sell cars to active service members at actual cost, talk about how you will be donating 1,000 4x4 trucks to forest fire crews.
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Old 05 February 2018, 04:28 PM
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I appreciated the Mass Insurance ad. They used the ad to convey a message, and then just put up their name at the end. I actually backed that one up and watched it again.

I think I missed the Dodge one, but I agree that if you are going to do something like that, you need to keep the product selling out of it entirely.
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  #9  
Old 05 February 2018, 04:28 PM
RichardM RichardM is online now
 
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Default RAM commercial

This is the best explanation of why the use of Dr. King's speech is wrong to use for an advertisement. https://www.vox.com/policy-and-polit...ram-commercial

For erwins and others who missed the ad, it is also linked in the above link.
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Old 05 February 2018, 04:56 PM
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That was a good explanation, Richard, thanks for the link. I had never heard that particular speech before.
(Not important, but it also pointed out that RAM trucks are no longer part of Dodge.)
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Old 05 February 2018, 05:01 PM
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But you still have to take it to the Dodge dealer for repairs.

Also, when I bought my RAM in 2008, it was a Mercedes. In fact, I think the engine in it, 4.7L, dual overhead cams, was actually made by Mercedes. Now I own a FIAT.
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Old 05 February 2018, 05:19 PM
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Quote:
Originally Posted by RichardM View Post
But you still have to take it to the Dodge dealer for repairs.
Only if its still under warranty, I would think. Otherwise, couldn't you just take it anywhere that fixes cars and trucks?

~Psihala
(*Hasn't set foot in a Toyota dealership's repair shop in years.)
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  #13  
Old 05 February 2018, 05:30 PM
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Yes, but the last repair was a safety recall so that had to been done at the dealership.
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  #14  
Old 05 February 2018, 05:35 PM
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Was anyone involved named Tony?
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  #15  
Old 05 February 2018, 06:49 PM
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Quote:
No, it's a Tide ad!
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  #16  
Old 05 February 2018, 11:56 PM
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I liked the Tide ad, the Dilly, Dilly ads and the Eli Manning ad.
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  #17  
Old 06 February 2018, 12:19 AM
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The Dodge ad was very tone-deaf. I at first thought it was gearing up to be a fairly tasteful homage to an MLK, Jr. speech that I anticipated would just have a company logo at the end to indicate who sponsored it, or perhaps some not-blatantly-commercial statement from the company (e.g., highlighting some way the company "gives back" or a statement honoring MLK, Jr.'s memory, or something). Then I saw the blatant, screenfilling close-up of the front of a pickup truck among of all the shots of people performing service , and realized it was...not that kind of ad. And then they threw any remaining subtlety about the commercialism out the window with the "Built to Serve" (or similar) slogan over their prominent name and logo.

By contrast, T-mobile had an ad with babies of various ethnicities and voiceover about equality, etc., that, (A) appeared to be their own content rather using someone else's words to advertise their brand and (B) as far as I recall, did not attempt to explicitly tie the ideals into their brand/product except indicating their company was expressing support for those principles. And the Budweiser commercial about producing cans of water for disaster zones went even further by depicting an actual act of service performed by their company, again without riding the coattails of someone else's speech.

As for the funny commercials, my favorite was the traveling Vikings. I enjoyed Gordon Ramsey filling in for Alexa, too.
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  #18  
Old 06 February 2018, 12:39 AM
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Quote:
Originally Posted by kitap View Post
I liked the Tide ad, the Dilly, Dilly ads and the Eli Manning ad.
I groaned humorously with the "Bud Knight" ad - but I like a good groanworthy pun. I didn't think that Budweiser would use something so obvious, but I still like it.
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  #19  
Old 06 February 2018, 04:52 AM
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Quote:
Originally Posted by diddy View Post
I groaned humorously with the "Bud Knight" ad - but I like a good groanworthy pun. I didn't think that Budweiser would use something so obvious, but I still like it.
The commercial where the king explains why they're doomed, but points out that the other army had Bud Light had me laughing.
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  #20  
Old 06 February 2018, 01:58 PM
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Especially since the follow-up ad showed that there was a store selling Bud Light less than 50 yards from the battlefield.
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