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Old 27 August 2015, 11:43 AM
A Turtle Named Mack's Avatar
A Turtle Named Mack A Turtle Named Mack is offline
 
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Icon204 Butter In Your Coffee and Other Cons: Stories From a Fitness Insider

Three years after co-founding Fitocracy, we launched a new online coaching service to start bringing in money. We needed a way to hook people in, but no one seemed interested. It didn’t make sense. The sales email I was sending technically ticked all the right boxes: it was well-positioned, engaging, and clearly priced—the exact formula I had been taught in Wharton Marketing 101.

http://vitals.lifehacker.com/butter-...-fi-1724843201
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Old 27 August 2015, 02:24 PM
quink quink is offline
 
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Another reminder of why it hurts to read the comments in a fitness/nutrition article. Some people really do treat their chosen diet and activity as religion (I had a friend who went hard core into paleo as the One True Diet. Coincidentally, he happened to love bacon and hated chocolate).

I liked the article itself quite a bit, especially the bit about throwing in studies that no one will read. It's a similar message to one of my favourite fitness writers (who was actually quoted in this article). You can usually tell solid fitness/nutrition advice because it's pretty boring, especially compared to the gimmicks people have learned to expect.
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Old 27 August 2015, 02:45 PM
overyonder overyonder is offline
 
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Straight out of http://www.amazon.com/I-Can-Sell-You.../dp/0345284623

OY
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Old 27 August 2015, 04:57 PM
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I at the commenter who mentioned that "Tibetans have been putting yak butter in their coffee for ages"

Quote:
PS. Dave Asprey did not invent buttered coffee. The Tibetans have been putting yak butter into their morning tea for thousands of years.
Yes, because Tibetans put yak butter in their coffee hoping to lose that extra weight they've gained during the winter, living in the mountains and fighting off death with every snowstorm.

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Old 27 August 2015, 07:47 PM
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Well, as you quoted, the commenter actually did say tea - until fairly recently, coffee was not a likely drink in Tibet.

But moving on, I wonder about the purpose. Of course it would add calories for people who can probably well use all the calories they can get. I would also think it would help the tea stay hot longer, since the fats would float on top and prevent evaporation. Any other ideas?
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Old 27 August 2015, 07:51 PM
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Flavor? I've never tried it in coffee or tea, but butter is generally delicious.
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Old 27 August 2015, 08:22 PM
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Especially if you have grown up with having your tea that way, it would be a comfort food.
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Old 28 August 2015, 12:02 AM
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Wiki says it may prevent chapped lips.

https://en.m.wikipedia.org/wiki/Butter_tea
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