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Old 18 January 2013, 07:47 PM
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Icon24 How Coffee Drank Soda's Milkshake

en years ago, Americans drank enough soda every year to fill a small aquarium. Fifty-three gallons of the stuff per person. That's half a liter of Diet Coke on an average day. Compare that to our other favorite liquid-caffeine companion. For every cup of coffee we consumed in 2003, we drank two cups of soft drink. For $1 we spent on joe, we spent $4 on soda.

Now look where we are: Soda is in a free fall, with domestic revenue down 40%. Coffee culture is ascendant, up 50% in ten years. In another decade, the United States could easily spend more on coffee than soda -- something utterly unthinkable at the turn of the century.

http://www.theatlantic.com/business/...kshake/267318/
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Old 18 January 2013, 07:59 PM
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Oh my god, hipsters, what have you done to us!? WHAT HAVE YOU DONE!?

*sips a latte while ironically wearing a Birdemic t-shirt*
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Old 18 January 2013, 08:19 PM
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Birdemic t-shirts exist?
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Old 18 January 2013, 08:19 PM
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OMG! People's tastes change! Whodathunkit!

OY
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Old 18 January 2013, 08:30 PM
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So, soda's milkshake no longer brings all the boys to the yard?
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Old 18 January 2013, 08:36 PM
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For me, seltzer drank soda's milkshake. All you caffeinated people can keep your drugs to yourself. Like Nancy Reagan (and more seriously, my doctor) said, "Just say no!"

I do enjoy the occasional Pepsi, however, as a rare treat.
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Old 18 January 2013, 09:29 PM
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I usually only drink water, unsweetened iced tea (green, black, herbal, it's all good), and occasional shots of Remy Martin. I might have a diet root beer once a week or so, and coffee even less.
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Old 18 January 2013, 09:43 PM
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I don't drink coffee at all, but freely admit that I love my soda. But I try to cut down on it and drink more water. Trying to do that for the n-th time now.
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Old 23 January 2013, 06:31 AM
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Quote:
Originally Posted by RobDBlackwolf View Post
I don't drink coffee at all, but freely admit that I love my soda. But I try to cut down on it and drink more water. Trying to do that for the n-th time now.
Me too RobDBlackwolf. I have never drunk tea or coffee, and if I cut back on the soda/softdrink (your Australian word for the day) I would proberly be back to an Australian size 8 (or least a size 10).

Maybe we can form a support group.
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Old 23 January 2013, 12:10 PM
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I rarely drink coffee. On the other hand, I drink who knows how much of Diet Coke. I'm one of those weirdos who actually likes the taste of Diet Coke. I like it more than Diet Pepsi, which has an aftertaste that reminds me of dirt. I didn't used to drink so much soda, and avidly drank unsweetened iced tea. Though, part of the reason why I started to drink more soda is that so many places I got unsweetened iced tea from had left the tea sitting out too long, thus developing that spoiled taste.
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Old 23 January 2013, 01:13 PM
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I'm curious how much this is attributable to "vogue" coffee (i.e.: coffee shops, premium coffee chains, home bean grinders and french presses, etc). Ten years ago, Starbucks was pretty much the only mass-market premium coffee dealer in the public's mind; once it became so popular, inevitably that market would expand to where it is. And let's face it: before Starbucks, coffee was a blue collar, fifty-cents-a-cup-free-refills drink; now it's just as easy to market the stuff to the white collar folks.

Quote:
Originally Posted by Rebochan View Post

*sips a latte while ironically wearing a Birdemic t-shirt*
Poser! *grows an ironic mustache, wraps his hand-knit alpaca scarf, gets an ironic A-Team sleeve tattoo and rides off on his Pennyfarthing bicycle*
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  #12  
Old 23 January 2013, 01:35 PM
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Quote:
Originally Posted by Mateus View Post
And let's face it: before Starbucks, coffee was a blue collar, fifty-cents-a-cup-free-refills drink; now it's just as easy to market the stuff to the white collar folks.
Are you even aware of what utter BS this is? Coffee has long been America's primary hot caffeinated drink of choice, at all income levels. At least for 100 years. While fancy coffee preparation styles with fancy prices were not common until places like Starbuck's, Seattle's Best, Caribou, etc. started their spread 20 or so years ago, coffee was pitched to, and drunk by, blue collar, white collar, and all ranges of income. Prices could run very high, depending on the establishment, but then a fancier restaurant might as easily offer complimentary coffee at the end of a meal.
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Old 23 January 2013, 02:02 PM
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Indeed, did we not become a coffee people because of tea representing all we'd thrown off? Americans became a coffee people to avoid paying taxes on tea in colonial times, and it steadily grew in popularity.
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Old 23 January 2013, 02:18 PM
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I generally have a cup of coffee at breakfast and then one around ten a.m. at school (I have one on my desk now, as I wait for a student to show up). That's it. I may have a soda three times a week or so, and carbonated water a little more often. My habits haven't changed in about twenty years.
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Old 23 January 2013, 02:39 PM
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I usually have one mug of coffee a day on weekdays - but then my mug holds 54 ounces, so it lasts pretty well.
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Old 23 January 2013, 02:45 PM
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I thought the Boston tea party was about Britain lowering tea tariffs, not raising them.
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Old 23 January 2013, 02:47 PM
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They lowered them for themselves, but they added new taxes, including one on tea, for the colonists to make up for it.

ETA: See the Townshend Acts.
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Old 23 January 2013, 02:49 PM
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No, they didn't. The Tea Act reduced prices for everybody.

ETA: The Tea Act was six years AFTER Townshend duty was imposed.
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Old 23 January 2013, 03:06 PM
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"Reducing prices for everyone" sounds so positive. Better call it something like "dumping" or someone's going to think you're from Britain.
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Old 23 January 2013, 03:13 PM
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I'm not defending the Townshend duties, but it's just wrong to suggest the immediate impetus for the Boston Tea party was an increase in tea taxes, when taxes were actually lowered rather than increased.
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