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Old 08 August 2018, 09:45 PM
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E. Q. Taft E. Q. Taft is offline
 
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Default Is Jack in the Box’s new ad really offensive, or are people just busting his bowls?

AdWeek creative editor David Griner recently slammed Jack in the Box’s new commercial as “one of the most tone-deaf ads of the #MeToo era.” Then again, someone on Twitter says she can’t wait to get her hands on Jack’s bowls.

So what is it: insensitive and offensive, or clever and funny?

https://www.marketwatch.com/story/is...wls-2018-08-08
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  #2  
Old 08 August 2018, 09:55 PM
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How about juvenile and unfunny?

I don't find anything offensive about it, but really it's trying too hard and seems like a rejected SNL bit.
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  #3  
Old 08 August 2018, 11:25 PM
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Same. It's a bad move on their part, but it doesn't come across as outright sexist like, say, a Carl's Jr/Hardy's ad does (or did, since I guess they stopped with that).
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Old 08 August 2018, 11:42 PM
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I'm more annoyed by the ads for the sandwich with Cholula, where he keeps shaking the bottle while the lady's trying to talk.
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Old 09 August 2018, 02:29 PM
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I found the lawyer bit funny. For some reason it reminded me of the lawyer on Seinfeld.

As for the play on words, yeah, it's juvenile. Intentional.

OY
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  #6  
Old 09 August 2018, 02:36 PM
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After years of Carl's Jr ads, I have become numb to fast food advertising shenanigans.
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Old 09 August 2018, 03:48 PM
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My biggest take away from that ad is - who in the world is going to go to a Jack in the Box for a teriyaki bowl? The ad barely registers.
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Old 09 August 2018, 05:30 PM
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So stupid as to offend the intellect I would say.

There may be an angle with this ad being meant to target conservative millennials who might mock someone for taking offense at something that is "just a joke" (as in "I'm not a racist, I only used the n-word as a joke"). The sort of people who self-describe as being anti-PC, as if PCness is a bad state of being (or something not to be aspired to).

But I'm not sure they were thinking that clearly when they made this ad. So probably just juvenile (back to offending the intellect).
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Old 10 August 2018, 01:00 AM
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For what it's worth, I also hated the infamous SNL bit, too. So far beyond stupid. This is, in my opinion, slightly better than that piece of drivel, but still not good.

Millennials are not the target audience (keep in mind: Millennials are pushing 40 now). It's Gen Z males, especially the 15-21 set.
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Old 10 August 2018, 03:56 AM
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See, you’re thinking like a millennial. What you need to do is be a millennial thinking like a gen-Xer who thinks they’re thinking like a millennial. You and I may get that generational stereotypes are bunk, but ad executives... maybe not so much. I blame Strauss and Howe.
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  #11  
Old 10 August 2018, 09:13 PM
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I haven't really enjoyed their ads since Jack got a new voice, when the company parted ways with Rick Sittig and his agency. I don't know if it was his decision or theirs, but they should either try to get him back, or start some other ad campaign that doesn't rely on the Jack character quite so much.

Edit: Seems it was not his decision: https://www.adweek.com/agencyspy/ric...-the-box/91791

Edit again: And it seems at least someone else shares my opinion: https://www.sbnation.com/2018/2/4/16...martha-stewart

Last edited by Tootsie Plunkette; 10 August 2018 at 09:19 PM.
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  #12  
Old 10 August 2018, 09:35 PM
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I thought his voice sounded a little off. It was kind of off-putting, even before they got to the insanely stupid/repetitive part.
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