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  #1  
Old 14 September 2010, 06:57 PM
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Default Courrier International WTC advertisement

Comment: Is this a real ad?

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  #2  
Old 14 September 2010, 07:01 PM
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Don't know if it's real or not, but there are others allegedly from the same ad campaign:

http://adsoftheworld.com/media/print...spaper_kennedy

http://adsoftheworld.com/media/print...r_moon_landing

ETA: At least a few sources are confirming this:

http://www.vancouversun.com/news/Lea...581/story.html

http://www.trendhunter.com/trends/co...ernational-ads
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  #3  
Old 14 September 2010, 07:04 PM
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Apparently so It's part of a (rather tasteless) ad campaign developed by Saatchi & Saatchi.
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Old 14 September 2010, 07:14 PM
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The Moon Landing one cycles through the side bar ads on their front page. Clicking the ad (it's video) takes you to this info page which has the photo of Kennedy. It's a French magazine. I haven't spotted the WTC one yet.

Gibbie
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Old 14 September 2010, 08:05 PM
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No what I meant was when you go to Courrier International's home page, you actually see one of the ads. I was trying to say that at least one of them was real, because at that point, we weren't sure. So I found two out of the three actually in use. Not just on a page about ads, you know what I mean?

Gibbie
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Old 14 September 2010, 09:34 PM
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Quote:
Originally Posted by Mama Duck View Post
Apparently so It's part of a (rather tasteless) ad campaign developed by Saatchi & Saatchi.
Oh joy, my former employer strikes again. I worked there (in their Rochester, NY office) when they were dealing with the public outcry over their Just For Feet Superbowl commercial.
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Old 14 September 2010, 09:37 PM
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From MamaDuck's link:

Quote:
A close look at these images will reveal artful solutions to avoiding catastrophe. . .
I may regret asking this, but what's the "artful solution" in the WTC image?
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Old 14 September 2010, 09:51 PM
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Quote:
Originally Posted by Lainie View Post
I may regret asking this, but what's the "artful solution" in the WTC image?
Did they just build them less high? Because if they had, the planes would have gone lower in order to hit them, surely?
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Old 14 September 2010, 10:16 PM
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Quote:
Originally Posted by Lainie View Post
I may regret asking this, but what's the "artful solution" in the WTC image?
If they had built the towers shorter, the hijacked planes would have simply flown over NYC quite harmlessly. The heavy implication is that anticipation at the time of building would have averted the tradegy. Like I said, rather tasteless. (The JFK ad has them riding in a "Pope Mobile" of sorts through Dallas.)
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  #10  
Old 14 September 2010, 11:34 PM
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Tasteless and stupid.
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Old 14 September 2010, 11:36 PM
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I think the point is not that the hijacked planes would have simply flown over harmlessly, but rather that they wouldn't have been as tempting of targets.

yeah it's tasteless, but I can kind of see their point, it's been 9 years...

But what was more tasteless to me, was their choice of image for the actual magazine they used in the lower left corner. "Palestine, Gaza Sera Notre Vietnam, Ha'aretz" which if my french isn't failing me is "Gaza will be our Vietnam"
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Old 15 September 2010, 12:14 AM
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Quote:
Originally Posted by FullMetal View Post
I think the point is not that the hijacked planes would have simply flown over harmlessly, but rather that they wouldn't have been as tempting of targets.
So they would have found other targets. It's still stupid, IMO.
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  #13  
Old 15 September 2010, 03:43 PM
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What's beyond me is that before going into print, such a campaign must be conceived, proposed (along with several alternatives), brought through several meetings, modified and at last green-lighted, first by the agency, then by the customer... which means that quite a lot of people thought it was a good idea.

BTW, now that I think of it, the concept itself is quite good - but history's full of famous disasters one could use in the campaign's lighthearted tone without offending anyone.

Stupid, really.
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  #14  
Old 15 September 2010, 03:52 PM
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The WTC is tasteless and stupid, the JFK one is just tasteless.

The moon one is quite funny, but I fail to see how it helps the paper...

maybe the astronaut didn't get the memo that the Russians had got their first?
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Old 15 September 2010, 03:52 PM
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Quote:
Originally Posted by FullMetal View Post
But what was more tasteless to me, was their choice of image for the actual magazine they used in the lower left corner. "Palestine, Gaza Sera Notre Vietnam, Ha'aretz" which if my french isn't failing me is "Gaza will be our Vietnam"
It's a French translation of an op-ed in the Israeli newspaper Ha'aretz, which was titled A Vietnam called Gaza.
(Courrier International is a news aggregator which translates international media into French.)

I'm not sure why you would consider it particularly tasteless, by the way.
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Old 15 September 2010, 03:53 PM
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A form of groupthink, maybe. When everybody else in the room is being "daring" and "edgy," the people who think it's tasteless are perhaps reluctant to speak up and say so.
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