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Old 11 June 2018, 08:19 PM
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Icon05 IHOP Becomes IHOb, The International House Of ... Burgers

IHOP the International House of Pancakes is changing its name to IHOb and will now feature burgers, the company said in a tweet that was not posted on April Fool's Day. It remains to be seen whether the change will be permanent or merely a flash in the pan (cake) to promote hamburgers.

https://www.npr.org/2018/06/11/61884...use-of-burgers
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Old 11 June 2018, 08:22 PM
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Bacon

When the original tweet went out last week, my guess was that the B would stand for Breakfast, in an attempt to let people know they served other stuff in the morning. I can see the rationale here, but...well, to take from my favorite part of the story:

Quote:
The Wendy's burger chain weighed in on the entrance of a potential new competitor, proclaiming, "Not really afraid of the burgers from a place that decided pancakes were too hard."
Yowch.

Now that I think of it, though, the "International House of Bacon" would have had potential...
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Old 11 June 2018, 09:35 PM
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I was wondering why they used a lower-case B until I realised it meant they didn't have to buy any new letters for their signs, just flip the P upside-down. (Well, actually that wouldn't help because they'd have to reverse it as well, and the mountings would be on the wrong side).

It does have the superficial appearance of a joke, doesn't it?
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Old 11 June 2018, 10:10 PM
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I had seen a few headlines but had no idea what the 'b' was supposed to stand for. Never in a million years would I have guessed burgers.
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Old 11 June 2018, 10:32 PM
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Spit Take


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Old 12 June 2018, 01:47 AM
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Someone called the OB resemblance last week when they first changed the logo over. The best part about it has been all of the brand Twitter accounts banding together with Wendy's over it. I would love to see what ever kind of back room chatter is going on between their various social media managers.
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Old 12 June 2018, 02:04 AM
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Odd move, but they're probably desperate. I don't think they've been faring too well. Most people seem to have assumed the "b" would be for "breakfast", but I think that might have exacerbated their problems. Operating an entire restaurant just for breakfast hours is a tough niche. I think that's already been a branding problem getting people to come into a mediocre pancake restaurant for lunch and dinner. Going all in on breakfast would have just reinforced their problem. I don't think that lack of awareness of other breakfast foods that they serve was the thing holding them back, so while superficially logical "breakfast" wouldn't have gained them anything.
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Old 12 June 2018, 02:49 AM
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Are they only open breakfast hours? I thought they were a 24/7 restaurant like Denny's.
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Old 12 June 2018, 03:10 AM
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They are 24/7 almost all the locations I've seen. Like Denny's, they do a lot of breakfast/lunch business and then are a go to place when the concerts end and the bars start closing. They've always had burgers and other lunch/dinner options on the menu, it just hasn't been emphasized in their advertising.
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Old 12 June 2018, 03:28 AM
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Quote:
Originally Posted by crocoduck_hunter View Post
Are they only open breakfast hours? I thought they were a 24/7 restaurant like Denny's.
They are open for lunch and dinner (but often not 24 hours).

My point wasn't that they don't serve lunch and dinner, but that they've had trouble getting people to show up for lunch and dinner.

Quote:
Originally Posted by Astra View Post
They are 24/7 almost all the locations I've seen.
Denny's always seems to be 24 hours, that's their thing. IHOP varies depending on the market.
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Old 12 June 2018, 02:44 PM
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Wendy's twitter responses were savage, but they always are...
I also liked Burger King's response, turning their logo into "Pancake King"


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Old 12 June 2018, 03:56 PM
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I see.

Around here, IHOP has never been very big, in part because there are already two more local chains that are quite popular: Elmer's (formerly Elmer's Pancake House) and Sherry's. Both do the breakfast-all-day thing but are also known for their lunch and dinner options.
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