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Old 09 January 2018, 09:10 PM
E. Q. Taft's Avatar
E. Q. Taft E. Q. Taft is offline
Join Date: 30 July 2003
Location: San Diego, CA
Posts: 14,406
Chicken Why Costco Will Never Raise the Price of Rotisserie Chicken

Itís hard to believe, but before 1994, grocery stores did not sell packaged rotisserie chickens. Boston Market is credited with convincing consumers to pay for one of the easiest meals to make at home, in the early 1990s, and thatís when grocery stores saw an opening, according to a new Wall Street Journal report.

The pre-roasted birds, packaged in plastic or paper and sitting beneath heat lamps at national chains like Kroger and Costco, might be flavored with garlic and lemon or barbecue spices. In addition to the convenience, the smell is a draw, as the Journal points out. Itís enough to get people into the store in the first place, at which point theyíll likely buy other items, making them a loss leader, in industry parlance.
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