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Old 22 March 2013, 04:30 AM
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Icon204 What If Men Had Women's Hair?

A new Dove commercial from Brazil investigates the question of what it would be like if men had hair like that seen in commercials for shampoo.

It spends a lot of time waving seductively in the breeze, it turns out, even if you're just sitting in the office.

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Old 22 March 2013, 12:01 PM
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A similar concept was used in a Herbal Essences commercial a few years ago: http://www.youtube.com/watch?v=fIs7OJ9FfGE
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Old 22 March 2013, 12:13 PM
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Hmm. I thought that was going to end up making exactly the opposite point to the one it does - if that can be said to be a point...

It must have taken quite a lot of chutzpah to make an advert like that and then use it to enforce gender stereotypes about personal grooming and beauty products.
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Old 22 March 2013, 09:52 PM
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Quote:
Originally Posted by Richard W View Post
It must have taken quite a lot of chutzpah to make an advert like that and then use it to enforce gender stereotypes about personal grooming and beauty products.
Agreed.

It's basically a funny advert. I laughed. But it still manages to miss the point it's dangling right in front of its own nose... that grooming products advertised towards women tend to promote beauty ideals to absurd extent compared to products aimed at men. It addresses this and the conclusion is... absurd beauty ideals are for female products and should be avoided by men.

Also, this advert reminded me how much I wish there were more funny advertising campaigns for women's grooming products. Apparently women's beauty is serious business.
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Old 23 March 2013, 03:12 AM
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Also, this advert reminded me how much I wish there were more funny advertising campaigns for women's grooming products. Apparently women's beauty is serious business.
Yeah, the closest they've come to that is having Tina Fey doing the Nice&Easy commercials. She kind of does a parody of the model going orgasmic over a hair care product, but even she winds up wavin' her hair back and forth and gushing over "covering the grey!"
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Old 23 March 2013, 09:26 AM
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See, I like the Herbal Essences one, because it doesn't do the RUN AWAY FROM THE GIRLINESS one the other does.
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Old 23 March 2013, 11:05 AM
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I didn't even realise that's what he was supposed to be doing until the end, though...
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Old 23 March 2013, 05:43 PM
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Head & Shoulders also did it with Troy Polamalu. They have a series of these.
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