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Old 08 August 2013, 08:26 PM
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Facebook Internet Study Finds the Persuasive Power of ‘Like’

If you “like” an article on a site like Facebook, somebody who reads it is more likely to approve of it, even if the reporting and writing are not all that great.

But surprisingly, an unfair negative reaction will not spur others to dislike the article. Instead, a thumbs-down view will soon be counteracted by thumbs up from other readers.

http://www.nytimes.com/2013/08/09/sc...r-of-like.html
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