snopes.com  

Go Back   snopes.com > Non-UL Chat > Amusement Bark

Reply
 
Thread Tools Display Modes
  #1  
Old 07 December 2017, 08:42 PM
Dr. Winston O'Boogie's Avatar
Dr. Winston O'Boogie Dr. Winston O'Boogie is offline
 
Join Date: 23 February 2000
Location: Fox Lake, IL
Posts: 5,165
Icon24 Who says corporations have no sense of humor?

Bud Light threatens Minn. brewery in medieval style

A micro-brewery in Minnesota made a new beer, called it "Dilly Dilly"; Anheuser-Busch sent a cease-and-desist letter, read aloud to the brewer by a man in medieval garb from a scroll.

Don't like Bud or Bud Light, but this gives me some respect for the corporation.
Reply With Quote
  #2  
Old 07 December 2017, 09:59 PM
UEL's Avatar
UEL UEL is offline
 
Join Date: 01 August 2004
Location: Ottawa/Fredericton, Canada
Posts: 8,995
Baseball

A craft brewery here got a cease and desist letter because somewhere in the US, a whiskey maker had a type of whiskey that was named similarly.

So, in a rather humourous twist, the brewer here rebranded that beer as "Cease and Desist" beer.
Reply With Quote
  #3  
Old 08 December 2017, 12:06 AM
Richard W's Avatar
Richard W Richard W is offline
 
Join Date: 19 February 2000
Location: High Wycombe, UK
Posts: 25,721
Default

I don't actually quite get what claim Anheuser-Busch (aren't they called ABInBev these days?) thinks it has on the phrase "Dilly Dilly", humorous legal bullying or otherwise... am I missing something? The article didn't explain, unless I missed it.
Reply With Quote
  #4  
Old 08 December 2017, 12:26 AM
Beachlife!'s Avatar
Beachlife! Beachlife! is online now
 
Join Date: 22 June 2001
Location: Lansing, MI
Posts: 28,271
Default

It was an expression used in a series of Bud Light commercials.
Reply With Quote
  #5  
Old 08 December 2017, 12:28 AM
Crius of CoH's Avatar
Crius of CoH Crius of CoH is offline
 
Join Date: 13 February 2006
Location: Paragon City (Cranston), RI
Posts: 1,719
Default

Quote:
Originally Posted by Richard W View Post
I don't actually quite get what claim Anheuser-Busch (aren't they called ABInBev these days?) thinks it has on the phrase "Dilly Dilly", humorous legal bullying or otherwise... am I missing something? The article didn't explain, unless I missed it.
From the second sentence in the article:

Quote:
named for the popular Bud Light commercials,
And to be honest, I have no idea what they're talking about. I watch a fair amount of TV, but apparently not the channels that carry those commercials. Unless it's radio commercials? Anyways, that's what the claim is.
Reply With Quote
  #6  
Old 08 December 2017, 08:12 AM
gopher's Avatar
gopher gopher is offline
 
Join Date: 06 January 2005
Location: Sunderland, Northumbria, UK
Posts: 2,137
Default

In the UK they are really pushing Bud Light. There current advert looks like a typical "Drink our bee and so be cool" ad, but the song over it is ripping into the cliches and stereotypes on screen. The beer is still piss, but the ad is funny.
Reply With Quote
  #7  
Old 08 December 2017, 01:37 PM
thorny locust's Avatar
thorny locust thorny locust is online now
 
Join Date: 27 April 2007
Location: Upstate NY
Posts: 8,611
Default

Quote:
Originally Posted by gopher View Post
"Drink our bee and so be cool"
I'm afraid that, though I'm not generally freaked out by them, if I tried to drink a bee I would briefly not be cool at all.
Reply With Quote
  #8  
Old 08 December 2017, 01:48 PM
GenYus234's Avatar
GenYus234 GenYus234 is offline
 
Join Date: 02 August 2005
Location: Mesa, AZ
Posts: 25,309
Default

But it will get you buzzed.
Reply With Quote
  #9  
Old 08 December 2017, 02:03 PM
Richard W's Avatar
Richard W Richard W is offline
 
Join Date: 19 February 2000
Location: High Wycombe, UK
Posts: 25,721
Default

Quote:
Originally Posted by gopher View Post
There current advert looks like a typical "Drink our bee and so be cool" ad, but the song over it is ripping into the cliches and stereotypes on screen. The beer is still piss, but the ad is funny.
The Lynx approach, where the bloke who uses their deodorant and gets swarmed by beautiful women in bikinis is doing so ironically?
Reply With Quote
  #10  
Old 08 December 2017, 02:14 PM
dfresh dfresh is offline
 
Join Date: 11 November 2005
Location: Oxford, PA
Posts: 4,043
Default

Giving the brewer two seats at the Superbowl was very cool. It seems like some corporations are learning to avoid a big nasty backlash.
Reply With Quote
  #11  
Old 08 December 2017, 02:16 PM
overyonder overyonder is offline
 
Join Date: 03 March 2010
Location: Charlotte, NC
Posts: 2,049
Default

I noticed the town crier mentioned "By order of the King"... "Dear friend of the crown"... etc.

Budweiser is "The King of Beers" (their own words, not mine )

OY
Reply With Quote
  #12  
Old 08 December 2017, 07:19 PM
Dr. Winston O'Boogie's Avatar
Dr. Winston O'Boogie Dr. Winston O'Boogie is offline
 
Join Date: 23 February 2000
Location: Fox Lake, IL
Posts: 5,165
Default

One of the middle paragraphs,
Quote:
According to The Growler Magazine, the owners had an idea they would be getting a message from Bud Light after they found out “Dilly Dilly” had already been trademarked as a slogan. “But then we said, ‘Screw it, let’s see what happens.’ And that’s what happens,” Kale Anderson told the magazine.
(emphasis mine)

So, basically, Bud trademarked "Dilly Dilly" for advertising beer; thus they had the right to tell the little guy not to use it in naming a beer.
Reply With Quote
  #13  
Old 10 December 2017, 02:27 AM
Crius of CoH's Avatar
Crius of CoH Crius of CoH is offline
 
Join Date: 13 February 2006
Location: Paragon City (Cranston), RI
Posts: 1,719
Default

And I just saw my first "Dilly dilly" advert. Coincidence is the secret thread that knots the world together, indeed.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Why, yes, I *am* humor-impaired snopes We've Got Mail 785 31 December 2015 04:34 PM
Are Corporations Putting Feathers in Your Food? A Turtle Named Mack The Bad Gastronomer 2 26 February 2015 01:35 PM
“Don’t let anybody tell you it’s corporations and businesses create jobs,”*Clinton sa thorny locust Politics 3 26 October 2014 04:10 PM
Supreme Court favors corporations snopes Politics 0 01 July 2014 10:58 PM
Corporations combat insistent urban legends snopes Snopes Spotting 0 05 March 2007 12:56 AM


All times are GMT. The time now is 04:36 PM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2018, vBulletin Solutions, Inc.