Go Back > Non-UL Chat > Business Bytes

Thread Tools Display Modes
Old 08 August 2018, 09:45 PM
E. Q. Taft's Avatar
E. Q. Taft E. Q. Taft is offline
Join Date: 30 July 2003
Location: San Diego, CA
Posts: 14,407
Default Is Jack in the Box’s new ad really offensive, or are people just busting his bowls?

AdWeek creative editor David Griner recently slammed Jack in the Box’s new commercial as “one of the most tone-deaf ads of the #MeToo era.” Then again, someone on Twitter says she can’t wait to get her hands on Jack’s bowls.

So what is it: insensitive and offensive, or clever and funny?
Reply With Quote
Old 08 August 2018, 09:55 PM
Cervus's Avatar
Cervus Cervus is offline
Join Date: 21 October 2002
Location: Florida
Posts: 21,206

How about juvenile and unfunny?

I don't find anything offensive about it, but really it's trying too hard and seems like a rejected SNL bit.
Reply With Quote
Old 08 August 2018, 11:25 PM
crocoduck_hunter's Avatar
crocoduck_hunter crocoduck_hunter is offline
Join Date: 27 May 2009
Location: Roseburg, OR
Posts: 13,153

Same. It's a bad move on their part, but it doesn't come across as outright sexist like, say, a Carl's Jr/Hardy's ad does (or did, since I guess they stopped with that).
Reply With Quote
Old 08 August 2018, 11:42 PM
Esprise Me's Avatar
Esprise Me Esprise Me is offline
Join Date: 02 October 2005
Location: Los Angeles, CA
Posts: 6,948

I'm more annoyed by the ads for the sandwich with Cholula, where he keeps shaking the bottle while the lady's trying to talk.
Reply With Quote
Old 09 August 2018, 02:29 PM
overyonder overyonder is offline
Join Date: 03 March 2010
Location: Charlotte, NC
Posts: 2,127

I found the lawyer bit funny. For some reason it reminded me of the lawyer on Seinfeld.

As for the play on words, yeah, it's juvenile. Intentional.

Reply With Quote
Old 09 August 2018, 02:36 PM
GenYus234's Avatar
GenYus234 GenYus234 is offline
Join Date: 02 August 2005
Location: Mesa, AZ
Posts: 26,695

After years of Carl's Jr ads, I have become numb to fast food advertising shenanigans.
Reply With Quote
Old 09 August 2018, 03:48 PM
Darth Credence's Avatar
Darth Credence Darth Credence is offline
Join Date: 28 October 2005
Location: Salt Lake City, UT
Posts: 3,636

My biggest take away from that ad is - who in the world is going to go to a Jack in the Box for a teriyaki bowl? The ad barely registers.
Reply With Quote
Old 09 August 2018, 05:30 PM
ASL's Avatar
ASL ASL is offline
Join Date: 04 July 2003
Location: Norfolk, VA
Posts: 5,984

So stupid as to offend the intellect I would say.

There may be an angle with this ad being meant to target conservative millennials who might mock someone for taking offense at something that is "just a joke" (as in "I'm not a racist, I only used the n-word as a joke"). The sort of people who self-describe as being anti-PC, as if PCness is a bad state of being (or something not to be aspired to).

But I'm not sure they were thinking that clearly when they made this ad. So probably just juvenile (back to offending the intellect).
Reply With Quote
Old 10 August 2018, 01:00 AM
Avril's Avatar
Avril Avril is offline
Join Date: 07 August 2002
Location: Princeton, NJ
Posts: 10,547

For what it's worth, I also hated the infamous SNL bit, too. So far beyond stupid. This is, in my opinion, slightly better than that piece of drivel, but still not good.

Millennials are not the target audience (keep in mind: Millennials are pushing 40 now). It's Gen Z males, especially the 15-21 set.
Reply With Quote
Old 10 August 2018, 03:56 AM
ASL's Avatar
ASL ASL is offline
Join Date: 04 July 2003
Location: Norfolk, VA
Posts: 5,984

See, you’re thinking like a millennial. What you need to do is be a millennial thinking like a gen-Xer who thinks they’re thinking like a millennial. You and I may get that generational stereotypes are bunk, but ad executives... maybe not so much. I blame Strauss and Howe.
Reply With Quote
Old 10 August 2018, 09:13 PM
Tootsie Plunkette's Avatar
Tootsie Plunkette Tootsie Plunkette is offline
Join Date: 26 October 2001
Location: Seattle, WA
Posts: 10,137

I haven't really enjoyed their ads since Jack got a new voice, when the company parted ways with Rick Sittig and his agency. I don't know if it was his decision or theirs, but they should either try to get him back, or start some other ad campaign that doesn't rely on the Jack character quite so much.

Edit: Seems it was not his decision:

Edit again: And it seems at least someone else shares my opinion:

Last edited by Tootsie Plunkette; 10 August 2018 at 09:19 PM.
Reply With Quote
Old 10 August 2018, 09:35 PM
ASL's Avatar
ASL ASL is offline
Join Date: 04 July 2003
Location: Norfolk, VA
Posts: 5,984
Bonsai Kitten

I thought his voice sounded a little off. It was kind of off-putting, even before they got to the insanely stupid/repetitive part.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Jack is Back | Samurai Jack | Adult Swim TallGeekyGirl Amusement Bark 4 04 December 2015 12:29 AM
Austin Mayor Steve Adler: ‘White people’ stickers appalling, offensive A Turtle Named Mack Social Studies 13 22 March 2015 07:19 PM
Suckers are for candy bowls snopes Snopes Spotting 0 23 October 2009 06:47 PM
Busting Myth, People Turn More Liberal with Age snopes Politics 24 20 March 2008 07:02 PM
Busting Summer Myths snopes Old Wives' Tales 14 10 July 2007 05:29 PM

All times are GMT. The time now is 07:29 PM.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2019, vBulletin Solutions, Inc.