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Old 15 November 2018, 07:45 PM
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Default Pro-Trump company selling Lego-like "Build the Wall" toy ahead of Christmas

A conservative website is selling a Lego-like toy set called "Build the Wall," which includes small building blocks meant to signify President's Trump's proposed border wall. The controversial toy is part of Keep and Bear's "MAGA" toy line that promotes pro-Trump messages.

https://www.cbsnews.com/news/pro-tru...-of-christmas/
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  #2  
Old 15 November 2018, 08:59 PM
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As someone who loved to play with Legos as a kid, a wall sounds like just about the least fun thing you could build with them.
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Old 15 November 2018, 09:09 PM
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Do you think people are buying that for the fun of putting the pieces together into a wall? I would think its a gag gift.
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Old 15 November 2018, 09:21 PM
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I'm sure you're right, but that was just what first popped into my head when I saw the toy.
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Old 16 November 2018, 03:55 PM
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And there is nothing at all racist about the Mexican with the mustache, wearing a sombrero and poncho with what I think is maracas in his hand.

Nope. Looks just like all the young men in the caravan preparing to invade the USA.

Photo "Make America Racist Again. Oops too late." Bob
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Old 16 November 2018, 05:36 PM
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I can't imagine LEGO is happy about the similarities to its own product, but to date I've yet to find any story stating the company has issued a response.

Perhaps their lawyers are weighing their options and we'll see whether or not a statement from the company is forthcoming.

~Psihala
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Old 16 November 2018, 06:27 PM
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Quote:
Originally Posted by WildaBeast View Post
As someone who loved to play with Legos as a kid, a wall sounds like just about the least fun thing you could build with them.
I loved playing with them as well. Star Wars toys, Lincoln Logs, and LEGO were pretty much everything I played with. I also see a number of LEGO builds at conventions.
One of the cooler ones focused on a wall - someone had built a giant replica of Castle Black and the wall from ASoIaF. But, yeah, building just a wall is the least creative thing I could imagine doing with them.

Quote:
Originally Posted by Psihala View Post
I can't imagine LEGO is happy about the similarities to its own product, but to date I've yet to find any story stating the company has issued a response.

Perhaps their lawyers are weighing their options and we'll see whether or not a statement from the company is forthcoming.

~Psihala
As to just making building bricks, there are plenty of competitors that make similar things, often working with LEGO without a problem. I think at this point LEGO still leads because of the tie ins and boxed sets, and there isn't much they could do about someone else making bricks.
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Old 16 November 2018, 07:03 PM
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And there is nothing at all racist about the Mexican with the mustache, wearing a sombrero and poncho with what I think is maracas in his hand.
To my shame as an Adult Fan Of Lego, that is (or is identical to) an actual Lego minifig.

https://www.lego.com/en-us/themes/mi...nifigures-8684
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Old 20 November 2018, 05:51 PM
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And there is nothing at all racist about the Mexican with the mustache, wearing a sombrero and poncho with what I think is maracas in his hand.
At least the figure wasn't wearing bandoliers.

Karmic justice would be the parent/grandparent stepping on one of the blocks in the middle of the night.
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Old 21 November 2018, 02:16 PM
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Originally Posted by GenYus234 View Post
To my shame as an Adult Fan Of Lego, that is (or is identical to) an actual Lego minifig.

https://www.lego.com/en-us/themes/mi...nifigures-8684
Ironically, I think that puts them in a better position for a trademark violation claim.
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Old 21 November 2018, 02:21 PM
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Could be, but if I were Lego, I'd ignore this for fear of the Streisand Effect.
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  #12  
Old 21 November 2018, 10:25 PM
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Originally Posted by GenYus234 View Post
Could be, but if I were Lego, I'd ignore this for fear of the Streisand Effect.
On the other hand, they pursue this one legally, lose a few American consumers, but vastly expand their consumer base in Mexico, Canada, Western Europe, Africa, or any other country Trump has offended.
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  #13  
Old 22 November 2018, 07:27 AM
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I don't think Lego's customer base in Western Europe can be expanded much. At least not in Germany. How much more customers than every single child can you have?
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Old 22 November 2018, 11:15 AM
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Originally Posted by Don Enrico View Post
I don't think Lego's customer base in Western Europe can be expanded much. At least not in Germany. How much more customers than every single child can you have?
Cats. Dogs. Ponies. Bunny rabbits. Voles.
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  #15  
Old 22 November 2018, 01:02 PM
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Originally Posted by Don Enrico View Post
I don't think Lego's customer base in Western Europe can be expanded much. At least not in Germany. How much more customers than every single child can you have?
Haha. I did not know it was that expansive. When I lived there, it was known, but not everyone had it. I see their marketing has been very good since then.

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Old 22 November 2018, 01:07 PM
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Quote:
Originally Posted by Psihala View Post
I can't imagine LEGO is happy about the similarities to its own product, but to date I've yet to find any story stating the company has issued a response.
Quote:
Originally Posted by GenYus234 View Post
To my shame as an Adult Fan Of Lego, that is (or is identical to) an actual Lego minifig.

https://www.lego.com/en-us/themes/mi...nifigures-8684
The illustration on the "Build The Wall" packaging is actually a photoshopped stock image of the Lego maraca man minifig


https://www.amazon.com/LEGO-2-Minifi.../dp/B00404EK8U

(Note that the playset doesn't actually include that fig, just the Trump fig)
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  #17  
Old 22 November 2018, 01:07 PM
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Quote:
Originally Posted by Don Enrico View Post
I don't think Lego's customer base in Western Europe can be expanded much. At least not in Germany. How much more customers than every single child can you have?
Won't someone think of the adults?

~Psihala
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  #18  
Old 22 November 2018, 04:13 PM
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Quote:
Originally Posted by Gutter Monkey View Post
The illustration on the "Build The Wall" packaging is actually a photoshopped stock image of the Lego maraca man minifig
Now that sounds like copyright infringement.
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