Why People Believe Misinformation, Even After It's Corrected

[snopes]

These days we are bombarded with information, much of it incorrect, and long after the political campaigns are over a lot of it will still be buried in the part of our brain where we store our memories. And new research shows that the more intensely we believe something to be true, the more likely it will resurface in the future, even if we have learned it was false.

http://gma.yahoo.com/why-people-beli...-abc-news.html