Curse of the Nike World Cup Commercial, Confirmed

[Bonnie]

A week a half ago we noted in this blog that there was something wrong with the Nike “Write the Future” ad, one of the signatures of this World Cup. My son, Asher Klein, a student at the University of Chicago, wrote in to say exactly what it was: the players in the ad were doing badly at South Africa 2010. Today he weighed in again to offer this update on the chilling phenomenon. (This is what you get when you bring up a child in a household where soccer is always on TV.)

http://goal.blogs.nytimes.com/2010/0...cal-confirmed/

[Rachel Maddow's video comment on this example of a "sports-marketing curse" is here. -- Bonnie]