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Old 24 February 2013, 11:16 AM
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ganzfeld ganzfeld is offline
 
Join Date: 05 September 2005
Location: Kyoto, Japan
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The agreements with the OEMs are mutually beneficial. The OS gets sold and the hardware gets marked up more than what they have to pay for the OS license. Almost no consumers want a computer without an OS so there's no downside. I can't think of any reason consumer electronics stores would want to sell machines without OS licenses, even if they weren't under agreement.

Even though the software company doesn't get as much for the OS as they would selling it out of a box, the chances the consumer will buy more software and continue to buy updates for the new machine are very good.
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