Thread: Apple logo
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Old 28 March 2015, 08:48 AM
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BrianB BrianB is offline
Join Date: 03 March 2000
Location: Camarillo, CA
Posts: 3,563

Originally Posted by thorny locust View Post
Based on nothing whatsoever other than my own wild guess, I had always assumed the apple was the one Eve supposedly bit into: the fruit of the tree of knowledge.
Interesting. This is the first time I've heard this theory. However, it looks like others have thought this too. (More below.) The most common theory I have heard was this one:
Originally Posted by Dasla View Post
If I thought about it at all I assumed the bite would have been to distinish it from The Beatles logo.
However, the Wikipedia article that diddy linked to above led me to the article about Rob Janoff, who designed the logo, which led me to this interview with him. Some relevant quotes:
We presented two versions of the logo. One with and one without the bite. Just in case he [Steve Jobs] thought the bite was too cute. Fortunately he went with the one that gave it the most personality with the bite.
{ snip }
the real solid reason for the stripes was that the Apple II was the first home or personal computer that could reproduce images on the monitor in color.
Here he addresses the rumors that he was influenced by the Biblical story of Eve or Isaac Newton observing an apple falling:
They are really interesting, but I'm afraid it didn't have a thing to do with it.
{ snip }
And, they are all BS. It's a wonderful urban legend. Somebody starts it and then people go "oh yeah, that must be it".
{ snip }
Well, I'm probably the least religious person, so Adam and Eve didn't have anything to do with it. The bite of knowledge sounds fabulous, but that's not it.
Here he addresses the false rumors about Alan Turing:
So, I heard one of the legends being that the colored logo was an homage to him. People think I did the colored stripes because of the gay flag.
Then he gives the real reasons:
But I'll tell you. I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. Something that everyone can experience.
Originally Posted by WildaBeast View Post
I seem to recall reading somewhere that the bite taken out of the apple in the current logo was meant to be a play on the word "byte".
He even addresses the bite/byte theory:
It was after I designed it that my creative director told me: "Well you know, there is a computer term called byte". And I was like: "You're kidding!" So, it was like perfect, but it was coincidental that it was also a computer term. At the time I had to be told everything about basic computer terms.
He goes on to say that he didn't even use a computer until the Mac came out.

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