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Old 14 November 2014, 02:35 AM
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Avril Avril is offline
Join Date: 07 August 2002
Location: Princeton, NJ
Posts: 10,543

I asked for data, not more assumptions. This is snopes, after all. People often do things they think are going to have X result, even thinking in common sense that they do. But opening a store is expensive. You need staff. In the case of "be the earliest to get Christmas shoppers," you need loss leaders. You need to sell things at less than you paid for them to get people camping out, etc. But you also need, somehow, to grab a market that isn't all that huge--a market of people who want to go shopping on a day that most people will be sleeping off their turkey and pie, especially when shopping trips on the next day are so common.

It may have worked for some stores, sometimes, but overall, does it work? Does it help? Or is it just desperation? What are the numbers?
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