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Old 04 November 2016, 08:59 PM
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WildaBeast WildaBeast is offline
 
Join Date: 18 July 2002
Location: Folsom, CA
Posts: 15,861
Icon106 "Little GTO" was an advertisement for Pontiac

I'd always thought of it as just another 1960s hot rod song, like "Hey Little Cobra" and "Little Deuce Coupe", but at least according to Jay Leno in one of his YouTube videos, the song "Little GTO" by Ronnie and the Daytonas was actually created by Pontiac's marketing department as part of the advertising for the car. That is to say, while it was released as a single and played on the radio like an ordinary pop song, it was written by Pontiac (or more likely their ad agency) who presumably hired Ronnie and the Daytonas to record it. It wouldn't be the first time a company released a pop song for marketing purposes; IIRC Ford was doing that back in the 'teens or '20s, but I can't find any other information regarding the GTO marketing.

Here's the link to the YouTube video. Jay makes the comment at around 12:30 if you're not interested in watching the whole thing.
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