View Single Post
  #7  
Old 11 October 2017, 08:10 AM
ganzfeld's Avatar
ganzfeld ganzfeld is offline
 
Join Date: 05 September 2005
Location: Kyoto, Japan
Posts: 23,123
Default

Quote:
Originally Posted by jimmy101_again View Post
I am sure that all traditional media outlets keep track of who buys political ads. I can't imagine why Google, Facebook, ... would be any difference.
Three big differences are the FCC, the FEC, and the FTC. Google and Facebook don't use public airwaves and so are not bound by the same agreements as those who do. Many of the rules and laws these three regulate predate those companies, having been watered down, smudged, and erased by courts and legislatures over the past two decades. So much of the keeping track of exactly who buys what is simply out of a matter of habit more than necessity.

More importantly, because of those previous and existing laws, old media companies have rules already in place for, for example, exactly what constitutes a political ad whereas new media companies are going to have to do that from scratch. They do already do some monitoring of the ad process but it's obviously way way more automated than any in history and monitoring (or at the very least monitoring of the monitoring) can't be automated so it's antithetic to their business model. Old media, on the other hand, deals with ad companies and other agents who already know how to work with their system. You couldn't get an ad on TV or a magazine by clicking some links for most of their history. (Maybe you can now but that's not what they rely on for their revenue.) You can in new media and it's how they make a huge percentage of their money.

Last edited by ganzfeld; 11 October 2017 at 08:17 AM.
Reply With Quote